PROJECT DATA

Name: MUSéE ATELIER AUDEMARS PIGUET
Code: APM
Date: 22/04/2020
Program: Culture
Status: Completed
Size in m2: 2373
Project type: Competition
Client: Audemars Piguet
Collaborators: BIG IDEAS, CCHE Lausanne SA , Atelier Bruckner, HG Merz, Luchinger und Meyer, Muller Illien
Location Text: Le Brassus, Switzerland
Location: (46.5818107,6.2116248)
Awards: 2020 German Design Award, 2020 AIA NY Honor Award, 2020 Architizer A+ Awards Museum Popular Winner, 2020 Interior Design 2020 Best of Year Finalist for Museum/Art Gallery, 2020 Prix Bilan de l’immobilier

ADDITIONAL FILES

PROJECT TEAM

Partners-in-Charge: Bjarke Ingels, Thomas Christoffersen, Daniel Sundlin, Beat Schenk
Project Leaders: Simon Scheller (Project Manager), Matthew Oravec (Project Architect), Otilia Pupezeanu (Project Designer), Ji-Young Yoon (Project Leader, Concept), Rune Hansen (Project Manager)
Team: Adrien Mans, Alessandra Peracin, Ashton Stare, Blake Theodore Smith, Claire Thomas, Dammy Lee, Eva Maria Mikkelsen, Evan Wiskup, Høgni Laksafoss, Iva Ulam, Jan Casimir, Jason Wu, Julien Beauchamp-Roy, Kristian Hindsberg, Marcin Fejcak, Marie Lancon, Maureen Rahman, Maxime Le Droupeet, Natalie Kwee, Pascal Loschetter, Pierre Goete Teodor Javanaud Emden, Sara Ibrahim, Tore Bank, Ute Rinnebach, Veronica Lalli, Vivien Cheng, Yaziel Juarbe

PROJECT DESCRIPTION

Musée Atelier Audemars Piguet is located among the historical complex of workshops and factories in Le Brassus in the heart of La Vallée de Joux. Its organization and architecture will embody the core values of Audemars Piguet. It must be characterized by the independent spirit of the family-owned company that has retained autonomy over the years, making it a game-changing innovator in a field governed by rules and traditions. It must be rooted in the heritage of watchmaking in La Vallée de Joux, which goes back centuries and is nested in the nature and culture of the place and the people of the valley. And finally, it must incorporate the inner tension that characterizes Audemars Piguet and resonates throughout the brand, the craft and the designs as captured in the motto: to break the rules you must first master them. Musée Atelier Audemars Piguet is conceived as an oxymoron. Striking yet subtle. Contemporary yet timeless. Functional yet sculptural. Floating yet rooted. Local presence with a global resonance. A striking landmark that is seamlessly integrated in the local landscape. A contemporary yet timeless architecture that blends with the historical buildings to create an intuitive sequence of spaces – old and new. A pavilion for the art and science of watchmaking that is conceived as a storyline for the visitors – every element is governed by the functional requirements of the exhibition, while appearing as a striking sculpture conceived in a single gesture.

Date May 10, 2021
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Date May 7, 2021
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Date March 1, 2022
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Date May 7, 2021
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Date June 22, 2020
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Date May 7, 2021
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Date May 7, 2021
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Date May 7, 2021
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Date April 27, 2020
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Date April 27, 2020
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Date April 27, 2020
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Date April 27, 2020
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Date April 27, 2020
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Date April 27, 2020
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