LEGO Brand House


LEGO Brand House




Kirkbi A/S | LEGO Foundation | LEGO Group


Culture, Interiors


11,960 / 128,737



The LEGO brand House in Billund, Denmark is as playful and inviting as the world’s famous LEGO toy itself. Applying the ratio of the famous LEGO brick throughout the architecture, LEGO Brand House embodies the culture and values at the heart of all LEGO experiences. Simultaneously, the colorful building cements Billund’s status as the home of the LEGO brick and the children’s capital of the world.


Due to its central location in the heart of Billund, sitting at the site of the city’s former town hall, LEGO House is conceived as an urban space as much as an experience center. Consisting of 21 overlapping architectural blocks, a 2,000 m2 public square allows visitors and citizens of Billund to spend time inside or simply shortcut through the building.

The LEGO square is energized by an urban character, welcoming locals and visitors to the café, restaurant, LEGO store, and conference facilities. The plaza appears like an urban cave without any visible columns and is illuminated through the cracks and gaps between the volumes above.


Above the square, a cluster of galleries overlap to create a continuous sequence of exhibitions. Each gallery is color-coded in LEGO’s primary colors so wayfinding through the exhibitions becomes a journey through the color spectrum.

"LEGO house is a literal manifestation of the infinite possibilities of the LEGO brick. Through systematic creativity, children of all ages are empowered with the tools to create their own worlds and to inhabit them through play. At its finest, that is what architecture - and LEGO play - is all about: enabling people to imagine new worlds that are more exciting and expressive than the status quo, and to provide them with the skills to make them reality. This is what children do every day with LEGO bricks - and this is what we have done at LEGO House with actual bricks, taking Billund a step closer towards becoming the Capital for Children."

Bjarke Ingels — Founder & Creative Director, BIG

The first and second floors include four play zones arranged by color and programmed with activities that represent a certain aspect of a child’s learning: red is creative, blue is cognitive, green is social, and yellow is emotional. Guests of all ages can have an immersive and interactive experience, express their imagination, and not least be challenged by meeting other builders from all over the world.

The top of the building is crowned by the Masterpiece Gallery, a collection of LEGO fans’ beloved creations that pay tribute to the LEGO community. The Masterpiece Gallery is made of the iconic 2×4 LEGO brick and showcases art beneath eight circular skylights that resemble the studs of the brick. Like the golden ratio, the proportions of the brick are nested in the geometries of everything man-made in the building, from the glazed ceramic tiles in the steps and walls to the overall 21 block scheme. Atop the Masterpiece Gallery, citizens and visitors can get a 360° panoramic view of the city. Some of the rooftops can be accessed via pixelated public staircases that double as informal auditoria for people watching or seating for performances.

The History Collection at the lower level is where visitors can experience an archival immersion into the LEGO company and brand’s story. The Vault – located underneath LEGO Square – is where children and AFoLs (Adult Fans of LEGO) can witness the first edition of almost every LEGO set ever manufactured, including the new 774-piece, 197-step kit replicating the stacked-block formation of the LEGO House.

"All activities in the house are related to our LEGO philosophy that learning through play promotes innovation and creativity. Play runs through the LEGO Group’s DNA, and it is really brought to life in LEGO House. Everything from experience zones and outdoor areas to our restaurant concepts is based on play and creativity, so no matter what you do in LEGO House, it will have something to do with playing."

Jesper Vilstrup — CEO, Lego

Bjarke Ingels Finn Nørkjær David Zahle Jakob Lange Brian Yang Andreas Klok Pedersen Jakob Sand Ole Elkjær-Larsen Jesper Boye Andersen Annette Jensen Ask Hvas Birgitte Villadsen Chris Falla Christoffer Gotfredsen Jakob Andreassen Jakub Wlodarczyk Jesper Bo Jensen Kamilla Heskje Kasper Reimer Hansen Kekoa Charlot Lone Fenger Albrechtsen Lorenzo Boddi Mads Engaard Stidsen Manon Otto Michael James Kepke Ryohei Koike Sergiu Calacean Snorre Nash Stefan Plugaru Tobias Hjortdal Tommy Bjørnstrup Høgni Laksafoss Agne Tamasauskaite Ariel Joy Norback Wallner Daruisz Duong Vu Hong Esben Christoffersen Franck Fdida Ioana Fartadi Scurtu Katarzyna Krystyna Siedlecka Katerina Joannides Leszek Czaja Magnus Algreen Suhr Marta Christensen Mathias Bank Stigsen Ole Dau Mortensen Stefan Wolf Thomas Jakobsen Randbøll Thomas Richard Hart Julia Boromissza Katarzyna Stachura Søren Askehave Jakob Ohm Laursen ‍Louise Bøgeskov Hou


EU Mies van der Rohe Award, Shortlist, 2019

Civic Trust Awards, Winner, 2019

IDEAT Future Awards Shortlist, Best Architecture in Commercial Design, 2018

INSIDE World Festival of Interiors, Civic, Culture & Transport Category Finalist, 2018

Danish Design Award Winner, Feel Good Category, 2018

Architizer A+ Award, Jury and Popular Choice Winner for Architecture + Branding, 2018


Dr. Lüchinger + Meyer Brauingenieure AG
Jesper Kongshaug
Gade & Mortensen Akustik