WWW.BIG.DK designed in 2005 eliminated superficial flash moves and focused on exploiting flash’s potential to structure and communicate our projects. Each project is embodied by an icon that captures the essence of the project and can be sorted in chronological, alphabetical, programmatic, scale or plot order – like laying out a deck of cards in different ways on your desktop. Each configuration provided an intuitive quantitative overview of our work. When were we busy? What are our specialties? The pop-ups allow us to give lectures anywhere with nothing else but an internet connection! The configuration of icons became the graphic expression. The reshuffling became the animation. The content became the form.