BIG AND THE LEGO GROUP RECREATE THE FUTURE FIRA BARCELONA BUSINESS HUB IN LEGO BRICKS

02.10.2026

As part of Barcelona’s World Capital of Architecture 2026 program, BIG has partnered with the LEGO Group to transform the future Fira Barcelona Business Hub into a 150-cm-long LEGO model on display at the LEGO® Store Barcelona. Assembled by BIG’s Barcelona studio using 23,878 LEGO bricks, the model showcases the future business hub currently under development within the city’s historic Montjuïc fairgrounds. Designed by BIG and MIAS Arquitectura, the project transforms the former Palau del Vestit into a new center for innovation and economic activity organized around publicly accessible gardens and a new civic plaza. The model is presented as part of Aparadors d’Arquitectura, inviting visitors to explore the project in miniature through October 10.

BIG AND THE LEGO GROUP RECREATE THE FUTURE FIRA BARCELONA BUSINESS HUB IN LEGO BRICKS | Bjarke Ingels Group