BIG DESIGNS INSTALLATION FOR INTERNI’S ‘CRE-ACTION’ EXHIBITION AT THE 2025 SALONE DEL MOBILE

BIG designed the installation ‘A Beat of Water’ for Interni Magazine’s city-wide exhibition CRO-ACTION in Milan, Italy during Salone del Mobile. Developed in collaboration with Spanish company specializing in bathroom products and solutions, Roca, the installation translates the journey of water into a visual and interactive exhibit. The installation, located at the main campus of Milan’s University, measures 14 m in length and is constructed from 300 linear m of galvanized steel pipes that divide the space into two distinct areas to offer a multisensory journey for visitors. Featuring a continuous circulation of water, a closed-loop system visually illustrates the water cycle to highlight its vital role in society.