BIG LANDSCAPE PARTNER GIULIA FRITTOLI PRESENTS BIG’S PLANNING APPROACH AT THE iF DESIGN TREND CONFERENCE

At this year’s iF Design Trend Conference in Berlin, BIG Landscape Partner Giulia Frittoli gave a lecture titled “Social Nature – Designing Cities for People and the Planet”, speaking about how BIG’s planning approach is inspired by the interplay between built and natural environments. The conference, themed “How can design help drive the transformation towards a future worth living?”, brought together designers and industry experts to learn about global and interdisciplinary design trends and their significance for the future. The conference further marked the launch of iF’s yearly trend report, to which Giulia contributed with her insights into the drivers that will shape our urban environment in the coming years.