BIG’S FIRST HOTEL, THE HOTEL DES HORLOGERS BY AUDEMARS PIGUET, OPENS IN SWITZERLAND

BIG’s very first hotel, the Hôtel des Horlogers – located in the Swiss Vallée de Joux –  has opened, marking BIG’s second collaboration with luxury watchmaking brand, Audemars Piguet. While the Musée Atelier Audemars Piguet defines a visitor experience inspired by the centripetal and centrifugal forces of time through the spiral form, the 8,000 m2 hotel zigzags through the de Joux valley and welcomes guests into the ‘time’ journey by reimagining the region’s historic winding watchmakers trail – blurring the boundaries of landscape and building.