BJARKE INGELS GIVES KEYNOTE SPEECH AT ADC FESTIVAL 2024

Bjarke Ingels was a keynote speaker at the annual Art Directors Club (ADC) Congress in Hamburg, Germany. As part of the ADC Festival 2024, the ADC Congress brought together international speakers from science, journalism, business, communication, and technology to discuss how creativity can influence the world and solve challenges. Bjarke gave insights into BIG’s creative process and idea of ‘Formgiving,’ or giving form to the future, while presenting some of BIG’s work, including Project Olympus, a collaboration between ICON, SEArch+, and NASA to design a lunar habitat set to be the first human foray into extra-terrestrial construction.