DEZEEN HIGHLIGHTS TURN SYSTEM AS VIABLE SOLUTION FOR REDUCING PLASTIC WASTE

The TURN System is highlighted in Dezeen’s article about reducing dependency on single-use plastics. The article dives into the importance of designing for human behavior when addressing plastic waste and uses TURN as an innovative example of this. Designed by BIG’s product design team, the system consists of reusable cups, return bins and on-site washing facilities, and has prevented over 44.2 mt of plastic waste just in the last year through partnerships with Starbucks, Live Nation, Oak View Group and Pepsi among others.