ELLE MEXICO FEATURES AUDEMARS PIGUET'S HÔTEL DES HORLOGERS IN ARTICLE ABOUT FASHION BRANDS’ HOSPITALITY PROJECTS
In an article about luxury fashion brands’ quests to diversify their offerings, ELLE Mexico highlights five companies that have launched into the hospitality industry, including Swiss luxury watchmaker Audemars Piguet with its BIG-designed Hôtel des Horlogers.
Watchmaking, architecture and nature are celebrated at Hôtel des Horlogers, which zigzags through the Vallée de Joux town just outside of Geneva, Switzerland. The 8,700 square-metre hotel marks the second collaboration between BIG and Audemars Piguet, following the opening of the neighbouring Musée Atelier Audemars Piguet in 2020. The hotel’s design features tilting slabs made of pared-back timber and concrete that complement the natural landscape enveloping the building. Amenities include a spa, conference center and three restaurants overseen by three-Michelin-starred French chef Emmanuel Renaut.
