NOT A HOTEL SETOUCHI BREAKS GROUND ON SAGI ISLAND, JAPAN

BIG and Japanese hospitality group NOT A HOTEL’s newest project NOT A HOTEL Setouchi officially breaks ground on the remote Sagi Island in Japan. Located on a 30,000 m² site, the resort will bring three villas to the southwestern cape of the island, expanding the luxury hospitality company’s existing portfolio of six resorts across Japan. Mihara Mayor Yoshihiro Okada attended the ceremony to help celebrate the project milestone. The design for NOT A HOTEL Setouchi builds on the longstanding dialogue between Scandinavian and Japanese design values. The resort weaves through the site like a ribbon, intentionally blending into the natural contours of the undulating landscape and aligning with existing roads and infrastructure. NOT A HOTEL Setouchi incorporates local materials like Japanese black slate, wood, and rammed earth while promoting a deep connection to nature. The property is slated to open in 2026.