PARTNER ANDY YOUNG SPEAKS AT ING MEDIA'S PANEL ABOUT LONDON’S BUILT ENVIRONMENT

Andy Young, partner at BIG London, spoke at ING Media’s recent panel held in London on June 14th for a free-flowing discussion on how London’s built environment contributes to its global soft power. The panel, titled ‘Soft power, common ground: what can London learn from the world’s cities?’, covered topics relating to architecture’s place in the soft power conversation and how it’s leveraged worldwide, including how London uses places and spaces to maximise its identity on the world stage, what it can learn from its neighbours, and how one quantifies ‘soft power’ to begin with.