WALLPAPER* VISITS LEGO HOUSE FOR NEW FORMULA 1 EXPERIENCE

Wallpaper* visits the LEGO House in Billund to experience ‘Ready, Set, Build’, a new Formula 1-themed activation developed as part of LEGO’s ongoing partnership with the sport. The experience invites visitors to design and test their own LEGO race cars through interactive challenges focused on aerodynamics, speed, and performance, alongside large-scale F1 installations throughout the building. The feature also takes readers through LEGO House itself, from its interactive play spaces to the Red Zone and its two-million-brick waterfall, highlighting the building as the setting for LEGO’s evolving program of play, creativity, and experimentation.