For the Salone del Mobile 2024, BIG designed a site-specific installation for Interni Magazine’s annual exhibition during the design fair in Milan’s Piazza del Quadrilatero courtyard.

Titled ‘Reflaction’ and developed in collaboration with German car manufacturer Audi, the installation is informed by the symmetry of the site and conceived as two intersecting walls of mirrored steel, dividing the courtyard into four individual spaces. Through the reflections of the mirrored walls, the exhibition spaces are extended, creating the illusion of a cohesive space.

Referencing the four rings of the Audi logo, each space represents a thematic cornerstone in the installation: Community, Knowledge, Innovation, and Performance.

In the Community space, four Japanese maple trees are placed in planters with integrated seating and tables, offering a natural canopy of shade where visitors can socialize and connect. The Knowledge space features an amphitheater for talks, lectures, and discussions. In the Innovation and Performance areas, visitors can interact with the newest advancements of Audi’s light technology and experience the new Q6 e-tron.