Yongsan Hashtag Tower icon | Bjarke Ingels Group

Yongsan Hashtag Tower

Seoul, South Korea

Client

Dreamhub

Typology

Residential

Size m2/ft2

96,543 / 1,039,189

Status

Idea

Yongsan Hashtag Tower image | Bjarke Ingels Group
Yongsan Hashtag Tower gallery image | Bjarke Ingels Group

OPTIMIZED PLAN — 73% of the program is one size, which is why BIG focused on designing for the base condition. Doing so allowed to create ideal plans where each unit can have a surplus of light and views and at the same time allow for repeatable floor plates.

Yongsan Hashtag Tower gallery image | Bjarke Ingels Group

VIEW TO THE SOUTH EAST — Higher altitudes create better views. The taller tower takes advantage of this value by placing its excess program in an optimally oriented southeast facing bar high in the sky.

Yongsan Hashtag Tower gallery image | Bjarke Ingels Group

PUSH — While still maintaining critical distance, the two towers move towards each other to facilitate structure - this results in a performance bonus in terms of egress and apartment depth.

Yongsan Hashtag Tower gallery image | Bjarke Ingels Group

GREEN PARKS — With the introduction of the sky gardens, outdoor activities suddenly become accessible. Direct connections from the bar floors help to activate the spaces. Amenity floors are located so they can feed directly out onto the roof top parks.

01 / 04
Yongsan Hashtag Tower image | Bjarke Ingels Group
“The typical tower inherently removes life from the city it occupies. Circulation is linear and social interactions occur only in lobbies or elevator rides. We propose a building that triples the amount of ground floor – triples the amount of social interaction and reintroduces the idea of neighborhood within the tower complex."
Thomas Christoffersen - Partner in Charge, BIG
Yongsan Hashtag Tower image | Bjarke Ingels Group
Yongsan Hashtag Tower image | Bjarke Ingels Group

Partner in Charge

Bjarke Ingels

Thomas Christoffersen

Finn Nørkjær

Project Leader

Andre Schmidt

Catherine Huang

Kamilla Heskje

Project Team

Jakob Sand

Julian Ocampo Salazar

Brandon Cappellari

Buster Christensen

Enea Michelesio

Jan Magasanik

Lorenzo Boddi

Lucian Mihail Racovitan

Mikkel Marcker Stubgaard

Tiago Sá

Tobias Hjortdal

Brandon Cook

Anders Hjortnæs

Camila Luise de Andrade Stadler

Daram Park

Edouard Champelle

Erik de Haan

Igor Brozyna

Jeppe Ecklon

Karol Bogdan Borkowski

Laura Youf

Maria Teresa Fernandez Rojo

Paolo Venturella

Seung Hyun Yuh

Shun-Ping Liu

Yang Du

Collaborators

SIAPLAN

Martha Schwarz Partners

Arup Dublin

Amsterdam